TheCopywriter’s Handbook, Third Edition: A Step-by-Step Guide to Writing Copy Th

NT $ 805
NT $ 725


Theclassicguidetocopywriting,nowinanentirelyupdatedthirdeditionThisisabookforeveryonewhowritesorapprovescopy:copywriters,accountexecutives,creativedirectors,freelancewriters,advertisingmanagers...evenentrepreneursandbrandmanagers.Itrevealsdozensofcopywritingtechniquesthatcanhelpyouwriteads,commercials,anddirectmailthatareclear,persuasive,andgetmoreattention--andsellmoreproducts.Amongthetipsrevealedare:-eightheadlinesthatwork--andhowtousethem-elevenwaystomakeyourcopymorereadable-fifteenwaystoopenasalesletter-theninecharacteristicsofsuccessfulprintads-howtobuildasuccessfulfreelancecopywritingpractice-fifteentechniquestoensureyoure-mailmarketingmessageisopenedThisthoroughlyrevisedthirdeditionincludesallnewessentialinformationformasteringcopywritingintheInternetera,includingadviceonWeb-ande-mail-basedcopywriting,multimediapresentations,andInternetresearchandsourcedocumentation,aswellasupdatedresources.Nowmoreindispensablethanever,TheCopywriter’sHandbookremainstheultimateguideforpeoplewhowriteorworkwithcopy.“Idon’tknowasinglecopywriterwhoseworkwouldnotbeimprovedbyreadingthisbook.“--DavidOgilvy


WRITING HANDBOOK COPYWRITERS STEP TH COPY MAIL